A new Rebel model called “The Machine” will be introduced at announcement time 1970. This model will be American Motors’ entry into the rapidly expanding muscle car segment, expected to be over 400,000 units during 1969. It will compete with such models as Road Runner, Cobra, GTO and SS 396.
Our goals in introducing “The Machine” are threefold …
- Help position the Rebel as an intermediate-sized car through a hot performance model rub-off.
- Improve the company’s image among young people - - the principle market for this model and for intermediate sized cars.
- Obtain a share of an over 400,000 unit muscle car segment.
“The Machine” offers, at no extra cost, a full array of performance equipment including a special 340 HP version of the 390 CID engine, ram air, hood scoop mounted tachometer, bucket seats, disc brakes, big tires and styled wheels, plus many other standard items.
The first 1,000 “Machines” produced will be identical. They will be painted white and blue and have red white and blue reflective tape stripes. The purpose of these special models is to separate the Machine from the rest of the muscle car field by giving it a very distinctive identity which will be easily recognized.